Enterprise Culture

Enterprise Vision
To become a creative and everlasting international enterprise group

Enterprise Mission
We aim to provide high-quality car accessories products and service to all worldwide car owners.

Cole Value
Quality First. Innovation, Excellence, Integration, Market-oriented, Value the Talent

Business Philosophy
To create value with wisdom, to develop ourselves with loyalty, to make progress with faith, to share achievements with partners, to make the world a little better.

Service Philosophy
Devotion, Reputation, Customer first, Long-term cooperation

Our spirits
Staff of MiCARS are responsible, hard-working, self-discipline and passionate . With pioneering spirits, we are open-mined to new things, honest to each other, and good at finding the best solutions to problems. We have the motto that “stands by its word, line must be fruit” and “true knowledge comes from practice”. We believe in our own power and at the same time think highly of team spirits and pleasantly share experience with team members. Since we believe in the power of ideas, we never stop to think and dare not to face the sparks between ideas. We walk in step with each other, help each other and support each other, on the process to the same goal—to be great.